Via, a great post by Mark Wunsch: The Great Google Goat Rodeo.

My serious problem with Google is that their products for users (the ones that collect information to inform advertising) are becoming confused, inarticulate, and increasingly malicious. Malicious in that Google is effectively transforming the World Wide Web itself into one of its products by controlling (through a natural monopoly) traversal and discovery (Google Search).

I don’t feel quite as strongly about Google as he does, but I do cast a wary eye at them, for most of the reasons in that post. And the explanation of Google’s behavior, that it boils down to “an organizational clusterfuck that is unable to decide what [way] it thinks is truly the best”, sounds dead-on.

He ends with this:

Angry about this? Here’s what to do. Switch to Firefox. Mozilla is a non-profit whose mission “is to promote openness, innovation & opportunity on the Web”, which seems pretty cool. Use DuckDuckGo as your primary search engine; they “believe in better search and real privacy at the same time”, which seems pretty cool. I’m probably not going to be doing either of those anytime soon. I’m too stuck in my ways.

As I was reading that, I was thinking, “yes! Firefox, DuckDuckGo, I use those!”, and then I got to his “aww, who am I kidding, I can’t quit you” letdown. Too bad. They’re both good, I recommend them both. But I also don’t use them exclusively, and that’s why I wanted to post this, to encourage y’all to try them, and other Google alternatives as well.

I use Firefox as my primary browser, despite ridicule from hipsters and small children, though that choice is more because I love slash-to-search, tab groups, and the “awesome bar” than because of any anti-Chrome bias. And DuckDuckGo is my default search engine (easily set that way in Firefox, natch (and not hard to set in Chrome either, tbh)). I scoff at Google+ (like everyone), and I purposefully log out of Google’s services when I’m done with them.

But I do use them: I have a email address for home and work, plus Calendar, Drive, etc., etc. And when I’m doing web development, I use Chrome because the devtools are (currently) far superior. And it’s not uncommon for me to add a “!g” to the end of a DuckDuckGo search, which forwards the search to Google, especially when I’m looking for answers to specific technical questions. I also use “!m” to get Google Maps for all my map searches. And you can bet your ass I’ll get Google Fiber, coming to Austin next year, as soon as humanly possible.

Hmm, that sounds like a pretty mixed conclusion. But I suppose that’s appropriate. Like Wunsch, I don’t think Google is “evil”, but their power is tremendous, and growing, and that makes me nervous, and then they do stuff like this, dropping support for open interoperability standards. I’m not handing out tinfoil hats, but at least realize that there are alternatives out there, and some of them are great.